Under Tim Cook’s leadership, Apple has demonstrated the virtues of sticking to its core competencies. Unlike many companies that have strayed from their fundamental expertise, Cook has kept Apple focused on its commitment to flawlessly engineered and integrated products. Gautam Mukunda from the Yale School of Management highlighted this approach in an email. Although this focus sometimes led critics to allege that Cook was the wrong man for the job, he consistently got the last laugh. Apple’s exceptional profitability bears witness to the soundness of this long-term strategy.
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