Jeff Zucker, CEO of RedBird IMI, described the UAE as a « fantastic investor » following the completion of the Banijay-All3Media $8 billion merger. This fusion creates Banijay Entertainment, which will become the world’s largest independent production company, operating in 25 countries and encompassing more than 170 production and live-events companies. Zucker will serve as chairman of the new entity, a joint venture between RedBird Capital Partners of New York and Abu Dhabi’s International Media Investments (IMI). He praised the UAE for its patience in investments and willingness to take risks on the global stage. The group sees significant potential in sports events and live experiences, particularly in connection with Saudi Arabia’s hosting of the FIFA World Cup in 2034.
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