Web traffic generated by AI agents surged by 7851% in one year, according to cybersecurity firm HUMAN Security. Cloudflare revealed that bots now account for 57.5% of web page requests, surpassing human traffic since June. Scraper traffic simultaneously climbed by 597%, while platforms like Moltbook, a social network dedicated to AI agents, reached 1.5 million active accounts within days. This explosive growth challenges existing advertising and analytics business models, as the value of a click must be entirely recalibrated. The tokenization of a verifiable identity for each agent, a project championed by figures like Vint Cerf, is becoming urgent.
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