Newcastle United signed a multi-year sponsorship deal with cryptocurrency exchange BYDFi in August 2025. The club also has a fan token, NUFC, which remains largely inactive in secondary markets. Brazilian midfielder Bruno Guimarães, valued at around £60 million, did not join the pre-season training camp in La Manga, Spain on July 31, fueling rumors of an imminent departure to Arsenal. The limited trading volume of the NUFC token raises questions about the viability of this crypto strategy for the club. The potential transfer of Guimarães for a sum approaching £60 million represents a major issue for the future of the partnership between Newcastle and BYDFi.
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