Meta has integrated its Meta AI chatbot into Threads direct messages, enabling users to have private conversations with an AI assistant within the app. Threads DMs launched globally on July 1, 2025, following limited tests in several markets. As of June 2026, Threads now claims 500 million monthly active users, giving Meta a massive testing ground for its conversational AI ambitions. Meta also expanded its AI Business Agent globally, allowing brands to use AI-powered interactions in WhatsApp and Instagram DMs. This integration raises questions about centralized AI-social media stacks versus decentralized alternatives like Farcaster, Lens, and Bluesky’s AT Protocol.
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