Liverpool FC fired Arne Slot on May 30 and replaced him with Andoni Iraola less than a week later, on June 4. This major change generated no notable reaction on the club’s associated digital asset markets: no price spikes, no trading volume surges, no opportunistic product launches. In March 2022, Liverpool had launched the LFC Heroes Club NFT collection on Polygon, targeting over £8.5 million in sales revenue. The observed stagnation is explained by the lack of real utility of these digital assets, whose value is tied to individual player performance and overall NFT market sentiment rather than club operational changes.
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