Jack Link, a 40-year-old father living in Minong, Wisconsin, launched his beef jerky business in 1985 after his slaughterhouse went bankrupt. His company, Link Snacks, generated over $1.6 billion in retail sales in 2025, with the US meat snacks market growing 42% since 2023. The family-owned business expanded significantly through acquisitions, including the 2014 purchase of Unilever’s meat snacks business including brands BiFi and Peperami, and a $450 million facility opened in Georgia in 2025. Facing record beef prices in 2026 due to US tariffs, the company raised prices by at least 10% while developing new organic and clean-ingredient product lines to compete with emerging players like Chomps and Archer Meat Snacks.
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