FIFA President Gianni Infantino declared on July 27 that the 2026 World Cup had recorded ‘zero incidents, zero hostility, zero violence,’ a claim contradicted by numerous reports documenting racial incidents, violence, and security concerns, including one involving US influencer IShowSpeed. The tournament still attracted seven million fans from over 200 countries across the United States, Canada, and Mexico. FIFA operates FIFA Blockchain, powered by Avalanche, which supports the FIFA Collect NFT platform with over 85,000 unique addresses, while Kraken serves as the official crypto exchange supporter and W26 is a Solana-based memecoin launched for the World Cup with a total supply of one billion tokens. World Cup-linked digital assets, including the W26 memecoin, heavily depend on sentiment and engagement, making them vulnerable to controversies affecting FIFA’s brand image.
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