A personalized version of Ferrari’s first fully electric vehicle, the Luce, sold for $40 million at a charity auction hosted by Sotheby’s during Monterey Car Week in California. The first production chassis featuring a unique semi-gloss finish and bespoke components set a record for a new car sold at auction. Proceeds from the sale will be donated to Ferrari’s educational foundation. This result contrasts with the negative market reaction following the model’s unveiling in July, when some analysts cited design criticism and the classic market adage of selling ahead of key events. The company has since raised its full-year guidance citing stronger-than-expected personalization demand, with its Milan-listed shares up nearly 12% year-to-date.
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