Baby products company Frida is launching a line of personal care products for kids ages 6 to 11, to be sold at Walmart and on Amazon. The company has generated over $2 billion in retail sales since its launch and grown roughly 30% annually over the past five years. The kids’ personal care market was valued at roughly $82 billion in 2022 and is expected to reach $137 billion by 2030. The new products, including body wash, deodorant and electric flossers, will be priced between $6.99 and $19.99.
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