Apple will hold its first major product keynote under new chief executive John Ternus on September 9 at Apple Park in Cupertino. A foldable iPhone is expected to headline the event, marking Ternus’s first appearance in the Steve Jobs-style keynote format traditionally reserved for the sitting chief executive. Tim Cook became Apple’s executive chairman on September 1, the same day Ternus took over as chief executive. Bank of America analysts have framed the keynote as a test for Ternus’s hardware vision in the AI era. Woo Jin Ho, senior hardware analyst at Bloomberg Intelligence, expects Apple’s foldable iPhone to ship around 10 million units in its first year.
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