Circle Internet Group, issuer of the USDC stablecoin, has become Chelsea FC’s principal partner for the 2026/27 season. The USDC brand will appear on the front of shirts for Chelsea’s men’s, women’s and academy teams. The deal gives the stablecoin prominent visibility among the club’s international football audience, with no USDC payment product announced for match tickets or merchandise. The sponsorship starts August 30 when Chelsea plays its first Premier League home game of the season against Brighton.
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