A study by financial platform Betterment published in August 2026, surveying 1,000 American individual investors, reveals that 60% of Generation Z now uses social media as its primary source of financial news, compared to 45% two years ago. Sports betting is attracting growing sums: 52% of young adults in this generation redirected funds initially intended for investing toward this practice over the past twelve months, versus only 4% among baby boomers. Artificial intelligence is also influencing decisions, with 41% of Generation Z members saying they are willing to use it for long-term wealth planning. Confidence in retirement preparation has declined to 44% across all generations, reflecting growing pessimism toward traditional savings methods.
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