English Premier League clubs have decided to phase out front-of-shirt gambling sponsors starting from the 2026-27 season, creating a collective revenue gap estimated at £80-100 million. Several clubs have already signed replacement deals, with Everton concluding a three-year agreement with CMC Markets worth approximately £30 million, and Crystal Palace partnering with Temporal. The transition was voluntarily decided by the clubs in April 2023, with approximately 11 clubs affected by the ban. The UK Financial Conduct Authority has warned clubs against partnerships with unregulated crypto or trading platforms, favoring established FCA-regulated financial services companies like CMC Markets.
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