The 2026 FIFA World Cup in the United States generated unprecedented on-chain activity on prediction markets, with $20 billion in volume since January 2026, including $5.7 billion during the tournament alone, involving nearly 400,000 wallets of which 55 % made profits. On the day Spain beat Argentina, bettors produced over $300 million in volume, with World Cup-related markets representing about 63 % of all prediction market volumes. The FIFA Collect NFT platform allowed FIFA to earn at least $6 million in secondary market revenue and 100,000 supporters to obtain tickets through digital purchase rights, while limiting fraud risks through KYC identification. Finally, less than 1 % of bettor wallets showed links to illicit activities, totaling $5.4 million.
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