Microsoft’s new Xbox chief Asha Sharma has outlined an internal strategy to restore the gaming division’s profitability in a memo to employees. She aims to match rivals’ margins by next year and lead on profitability by the mid-2030s. The division reported a 10% quarterly revenue decline, its weakest performance since 2022, while Microsoft shares surged nearly 16% on Thursday in their strongest session since 2008. Sharma is focusing on exclusive Xbox console titles, lowering Game Pass subscription prices, and increased investment in Minecraft and key franchises to reach her goal by fiscal year 2030.
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