Chelsea confirmed on July 30, 2026 the signing of defender Maxence Lacroix from Crystal Palace for approximately £52 million on a six-year contract, marking the club’s fifth summer addition. This transfer falls within the commercial partnership with crypto exchange BingX, renewed for the 2026/27 season in April 2026. The scale of Chelsea’s spending this summer comes as UK crypto sponsorships in football face increased scrutiny from the Financial Conduct Authority. For BingX, high-profile transfers generate substantial global media coverage and brand visibility, particularly in markets across Asia, Africa, and Latin America where both crypto adoption and Premier League viewership are growing simultaneously.
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