Jenn Hyman, the cofounder of Rent the Runway who stepped down about two months ago, is becoming CEO of Babylist effective September 9. Natalie Gordon, who founded Babylist 15 years ago, is stepping down and will become executive chair. Babylist is profitable and on track for one billion dollars in revenue this year, roughly three times the 330 million dollars in revenue that Rent the Runway generated last year. This rare CEO transition between founders marks a strategic shift for Hyman, who moves from a struggling company to a high-growth business after spending years overhauling her initial capital-intensive business model.
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