Strive, Inc., a Nasdaq-listed company trading under the ticker ASST, has crossed the 20,000 BTC threshold after acquiring 79 additional Bitcoin. The firm, created in September 2025 through a merger with Asset Entities, built this digital treasury in under a year, holding approximately $1.3 billion in Bitcoin as of July 17, 2026. It ranks between seventh and ninth among publicly traded companies by Bitcoin holdings. CEO Matt Cole has positioned Bitcoin as the company’s primary reserve asset, while the firm maintains $157.4 million in cash reserves to buffer against market volatility.
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