Oobit, the crypto payments platform backed by stablecoin issuer Tether, has officially launched in Colombia, its ninth live market and the latest leg of a regional expansion that already spans Argentina, Chile, and Brazil. The announcement comes as the region’s crypto economy, valued at roughly $44 billion, continues to attract fintech operators betting on practical, everyday use of digital assets. Colombia has quietly become one of the world’s most stablecoin-heavy crypto markets. Chainalysis data shows the Colombian Peso ranked second globally in its share of centralized exchange stablecoin purchases, a sign that for most Colombian crypto users, stablecoins are not one option among many but a reliable entry point into accessing dollar-backed digital assets.
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