Whatnot, the live auction platform, has raised $545 million in a Series G round valuing the company at $20 billion, nearly doubling its October 2025 valuation. Co-founders Grant LaFontaine and Logan Head, who launched the company in December 2019, now hold stakes worth billions. The platform facilitated over $6 billion in sales in 2025, more than doubling its 2024 volume, with cumulative orders exceeding one billion. Whatnot plans to deploy the capital toward seller growth, international expansion, and AI-driven tools.
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