Nic Carter, a veteran cryptocurrency venture capitalist, turned down an advisory role at World Liberty Financial, the Trump family’s crypto project. During a conversation with Steve Witkoff, co-founder of the initiative, Carter found that Witkoff did not understand fundamental cryptocurrency and decentralized finance concepts. The $WLFI token began public trading on September 1, 2025, after private sales starting at $0.015 per token. The Trump family and affiliated entities receive 75% of net proceeds from token sales, which pushed their holdings’ valuation to approximately $5 billion at peak.
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