Manchester United has signed a record 20 million pounds per year training kit sponsorship deal with Betway, starting from the 2026/27 season. This partnership replaces the previous three-year deal with blockchain platform Tezos, which ended in summer 2025. The new contract matches the lower end of the previous valuation but without the volatility linked to cryptocurrency price swings. New Premier League regulations will ban gambling companies from front-of-shirt sponsorships starting in 2026/27, pushing firms like Betway toward alternative sponsorship spaces such as training kits.
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