FIFA president Gianni Infantino’s future in doubt after private equity gamble backfires spectacularly

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FIFA president Gianni Infantino saw his plan to create a commercial entity called FIFA Forward Enterprises collapse on July 31, after just two days of public existence. The project aimed to raise approximately $4.2 billion by selling a 20-21% stake to private investors, with Joshua Kushner’s Thrive Capital identified as the lead investor. UEFA, the most powerful regional bloc, led the opposition, with its 55 member nations voting to boycott FIFA events in response to the proposal. Infantino now faces a confidence crisis, with UEFA calling for a full review of his leadership and calls for his resignation from key figures including Spanish federation president Javier Tebas.

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