Chelsea FC is targeting over £300 million in player sales ahead of the summer 2026 transfer deadline, aiming to match last year’s record-breaking outgoing transfer window. The London club has already banked approximately £120 million from player transactions as of mid-July 2026, needing nearly £180 million more to hit its target. Since BlueCo’s takeover in 2022, cumulative player sales have exceeded £900 million. Crypto sponsor BingX, which renewed its partnership with the club in April 2026, benefits from brand exposure without the club’s financial movements directly impacting digital asset markets, as Chelsea has not launched a fan token unlike Paris Saint-Germain, FC Barcelona, or AC Milan.
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