Bitget, the world’s first Universal Exchange (UEX), today launched the UEX Switch Campaign, a market-wide call to action for traders to move away from fragmented, single-asset platforms to a single account that captures opportunities across crypto and global markets. The campaign follows Bitget’s app upgrade, which places crypto and TradFi products alongside each other on the homepage, thus reducing navigation steps by approximately 30% versus typical trading journeys. The campaign is anchored around one message: Switch to UEX, Switch to Bitget. Bitget believes that traders are no longer operating in a single-asset world. Crypto correlates with equities. Gold moves with macro sentiment. Forex reacts to the same headlines as Bitcoin.
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