Apple is negotiating with publishers to pay over $100 million in content licensing rights for its Siri voice assistant, aiming to provide the tool with more contextual, up-to-date knowledge. This sum represents a significant increase from previous agreements worth around $50 million, signaling that Apple views content as core infrastructure. This move comes amid ongoing legal tensions between AI companies and publishers, with several lawsuits filed notably by the New York Times. Meanwhile, Apple has paid roughly $345 million in legal costs related to Siri and AI advertising, including $95 million in 2025 for a privacy settlement and $250 million in May 2026 for misleading advertising.
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