Celtic took a 2-0 lead at halftime in a pre-season friendly against AC Milan on Friday at Celtic Park, with goals from Camilo Durán (11th minute) and James Forrest (28th minute). AC Milan, one of European football’s most aggressive adopters of blockchain, launched its $ACM fan token in January 2021 through Socios.com and Chiliz, and extended its partnership with Bitpanda in July 2025, making the European crypto exchange its back-of-shirt sponsor. Celtic, by contrast, has no fan token, no NFT collection, and no blockchain partnership of any kind as of mid-2026, marking a stark contrast in digital strategy with its Italian opponent. The European Union’s Markets in Crypto-Assets (MiCA) framework has introduced stricter compliance requirements, making the launch and maintenance of fan tokens more complex and costly.
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